Everything you need to know about selling or buying through Sell & Retire.
It's free to list. The first 50 businesses listed get 12 months free. After the free period, paid plans start from as little as $299+GST. See our pricing page for full details.
Only if you want them to. You can list your business confidentially — we don't display your business name, exact address, or financial details publicly. These are shared only with buyers who you've accepted to enquire further.
Most sellers prefer to keep their sale private until a buyer is found and a deal is near completion.
Business valuation varies significantly by industry, profitability, and market conditions. As a very rough guide only, many small businesses sell for 1–3× annual profit — though some industries command higher multiples and this is not a reliable rule of thumb.
We recommend getting a formal valuation from a qualified accountant or business broker before setting your asking price. We can refer you to specialists. Being realistic about price is one of the most important factors in successfully selling.
It varies. Some businesses sell quickly; others can take 2, 3 or even 6+ months. Key factors that speed up a sale:
Not necessarily. Many sellers successfully sell their business directly through our platform without a broker. However, for businesses with complex structures, a broker can add significant value — handling negotiations, managing documentation, and finding buyers beyond our platform.
We can refer you to brokers who specialise in retirement business sales if you'd like one involved.
To create a strong listing, you'll ideally have:
You don't need everything to get started — you can list and add more detail as you go.
We review every listing before it goes live. Once approved, your listing appears in our search results and buyers can start finding and enquiring about your business.
When a buyer enquires, you receive their name, contact details and message. You choose whether to respond.
Yes. You can remove your listing at any time — no questions asked. Just contact us and we'll take care of it.
Yes, completely free. You can browse listings and submit enquiries at no cost. We never charge buyers a fee.
Click "Enquire" on any listing and fill in the form. We forward your details to the seller, who will decide whether to respond. If they accept your enquiry, you'll receive their contact details and can arrange to speak directly.
Detailed financials are shared at the seller's discretion — usually once there's an initial conversation and the seller is comfortable with your interest. Most sellers will ask you to sign a confidentiality agreement before sharing sensitive documents.
Generally:
We recommend seeking independent legal and financial advice before completing any purchase.
Yes. Business acquisition finance is available from most major banks and specialist lenders. Typically lenders want to see the business's financials, a business plan, and evidence of your experience in the industry. We can refer you to specialist finance brokers.
Key areas to investigate:
This is a general guide only. We recommend seeking independent legal and financial advice before completing any purchase.
We're Australia's only marketplace built specifically for retiring business owners. That means:
Yes. Sell & Retire is 100% Australian owned and operated. We understand the Australian small business landscape, the tax environment, and what matters to Australian business owners approaching retirement.
Anyone can enquire on a listing — no registration required. We encourage sellers to ask qualifying questions before sharing detailed financials, and to take their time deciding who to engage with.
We're here to help where we can. For more complex needs — valuations, legal advice, or broker support — we can refer you to specialists who handle retirement business transactions regularly.
We have three plans:
The first 50 businesses listed get 12 months free. See our pricing page for full details.
No. Our revenue comes from listing fees, not success fees. There's no conflict of interest — we're not pushing you to take a lower offer just to close a deal.
Yes, 100% free for buyers. Browse, register, and enquire at no cost.
We accept all major credit and debit cards via Stripe. All payments are processed securely. GST invoices are issued automatically.